HEAD'S UP – Scalp Health, in High Demand
HEAD'S UP – Scalp Health, in High Demand
One of the fastest growing spaces in the hair care industry is scalp health. Just ask TikTok, which saw a 16% increase in scalp care searches over the past year. But these days, scalp care goes way beyond dandruff control. In our post-Covid world, hair shedding has become more common. According to the American Academy of Dermatology Association (AAD), 20% of people who've had Covid went on to experience temporary hair loss, even in mild cases. Additionally, the use of GLP-1, while not directly responsible, can also lead to thinning hair, a natural side-effect of sudden weight loss.
There's also the overall trend towards a more simplistic self-care routine and natural beauty buffs know that healthy hair grows from a healthy scalp. With all this in mind, consumers are eager for scalp products customized to their specific needs. And hair care companies are delivering, making shampoos, conditioners, masks, scrubs and serums for all different scalp types, from dry and flaky, to oily and sensitive.
At Lisap Milano, we understand the importance of targeted scalp care and our Keraplant Nature collection shows our commitment to the cause. A research-driven line of products that detoxify the hair and scalp, Keraplant shampoos, masks, muds and oils holistically treat common issues like hair loss, skin sensitivity and dandruff. Keraplant Nature merges technological advances in the clean beauty movement with raw ingredients straight from the earth and were developed with the help of our Salon Consultants who connect one-on-one with customers every day.
Keraplant Nature Energizing products address hair loss and revitalize the scalp's functions to promote growth of healthy locks. To treat dandruff, we recommend the Peeling line, a wax treatment that removes flakes and other impurities; infused with antioxidant-rich African pepper extract, it also acts as an anti-inflammatory to stop the itch associated with dandruff. Those with sensitive skin will love the benefits of Keraplant Nature's Skin-Calming range, which boasts organic ingredients like a-bisabolol and zanthoxylum alatum that naturally soothe an irritated scalp. And for those prone to dryness, check out the Nutri Repair Mask which restores hydration to the scalp and hair, nourishes the roots and encourages stronger, shiner hair.
Written by Stacy Appel
